Our Business Coaches

Why ‘Salty’?

Two reasons…

1. Our initial goal was to build businesses that allowed us to travel the world. By boat, by car, by plane… we plan to cross oceans as many times as possible.

2. Five businesses and many years later we know how much hard work is involved – and often without tasting the well-deserved success.

Regardless of your talent, drive and potential – it’s hard work on your own.

We believe that coaching helps you to bring out the ‘flavour’ in your business, so you can finally savour success.

Meet Thibaut

Pronounced ‘T-bow’

Originally from France, Thibaut has lived in Australia for over 14 years – and gone from backpacker to multi-business owner.

Spending 3 months on a station in the Outback, sleeping under the stars in Jordan, and rock climbing in the Alps are some of his favourite travel experiences.

Thibaut is a business optimisation enthusiast. From spreadsheets to data analytics and software, he can uncover insights and turn them into practical improvements and profit.

Currently, he is enjoying making his second ‘loop’ around Australia – as a business owner, not a backpacker!

Meet Cindy

Originally from New Zealand, Cindy has lived in Australia for over 10 years – and in that time, seen much of the rest of the world as well!

Walking over 15kms a day exploring Paris, climbing Mount Dent d’Oche on the French/Swiss border and kayaking the Abel Tasman in NZ are some of her favourite travel highlights.

Cindy’s background in marketing and business development helped her build, grow and successfully sell her copywriting business. She has spent the last few years with Thibaut, her full focus on building their business Group so they aren’t needed in it anymore!

Currently, she is loving ‘remote’ business life while travelling Australia.

Our Current Successes…

Travel!

We have spent 2024 travelling Australia and keeping our four Perth trades businesses running from on the road.

For the last 12 years, Thibaut and then with Cindy (5 years in) have built them from a solo-operator to a growing team of over 30 employees. With goverment contracts, commercial premise and large fleet on the road – it was time to take ourselves out of the day-to-day.

We invested a lot of time putting Management teams and processes in place, so our businesses wouldn’t need us ‘on the ground’ anymore.

Cut to 2024 and right now, success to us is our ability to complete a full loop of Australia, keeping in touch with the team via Starlink from National Parks and exploring this incredible country!

Business Sale!

Over the years, we have had the privilege of creating and nurturing multiple successful businesses. Among these ventures, one that stands out is our copywriting business, which we built from the ground up. A few years ago, we successfully sold this business, marking a significant milestone in our entrepreneurial journey. This experience was invaluable, allowing us to refine our skills in effective communication, brand storytelling, and strategic marketing.

What set our copywriting business apart was our commitment to understanding the unique needs of each client and delivering tailored solutions that resonated with their target audience. This thoughtful approach not only earned us the trust of our clients but also fostered long-lasting relationships. Our success in this venture reinforced our belief in the power of words and the impact they can have on a brand's identity and growth.

As we transitioned out of the day-to-day operations, we didn't just see it as a sale, but as a passing of the torch to new owners who could continue to innovate and support their clients with the same dedication and integrity. This step allowed us to focus on new opportunities while ensuring that the business we built continued to thrive under new leadership. Our journey in the copywriting industry remains a testament to our innovative spirit, supportive nature, and unwavering trustworthiness. It serves as a cornerstone of our broader business philosophy and a reminder of the positive impact we strive to make in every venture we undertake.

Salty Coaching

Our mission

Our mission is to empower business owners and executives to navigate their professional journeys with confidence, clarity, and innovation. We are dedicated to providing thoughtful and supportive guidance that inspires growth and fosters a culture of continuous improvement. By leveraging our expertise and trustworthiness, we aim to create an inclusive environment where every individual feels valued and equipped to achieve their full potential. At Salty Coaching, we believe in the power of informed, optimistic, and positive change, and we are committed to helping you transform challenges into opportunities for lasting success.

Hello!

We are Salty Coaching